Nicki Howell
Freelance B2B Technology Writer
B2B freelance writer specializing in technology and content marketing. Either directly or through agencies, I have written for brands such as Intel, IBM, Samsung, and more.
act-on.com
The Hottest Marketing Automation Trends for 2023
Wouldn’t it be nice if your buyers were predictable? If they’d always follow the same path to purchase, and you could easily predict their behaviors and purchasing patterns? It would make marketing and closing deals much easier, that’s for sure.
But as you know, prospects and customers aren’t predictable. Their buying patterns, channel interactions, and more change quickly. That’s why keeping up with them using manual efforts is a frustrating task — and it’s also why you gotta use marketing a...
blog.delpha.io
Salesforce Sales Prospecting: How to Turn Data into Success (AI post)
Does your sales team spend countless hours gathering prospect data and checking the accuracy of that data? If so, they are in good company, with data entry alone accounting for 71% of a sales representative’s time. However, this pulls them away from what they do best: sales.
Most salespeople know they don’t need more data. What they really need is more accurate data. Consider the following:
Almost half (49%) of customer relationship management (CRM) data is incomplete.
More than one-third (37...
act-on.com
How to Bring the Joy Back to Marketing
Marketing is a demanding job that requires you to work hard to generate leads, optimize campaigns and prove that your strategies will work to produce a strong ROI. Even if you love your job, you can still get bogged down with tasks that leave you feeling depleted rather than recharged. You know the feeling… and so do we.
But guess what? Making a few simple changes to how you approach your work can help bring the joy back and create stronger connections with your customers, too. Check out thes...
jamasoftware.com
How Jama Connect Can Help With Digital Transformation
Digital transformation is an urgent priority for businesses in 2021. Many organizations accelerated their digital transformation efforts during the pandemic and rapidly adopted a variety of tools; but looking to the future, it’s critical that you take a deep dive into what digital transformation can offer your business — and the best tools to achieve your goals. Digital transformation is not just about adopting more tools, it’s about adopting the right tools.
A critical area of opportunity is...
MediQuant
Yale New Haven Health Adopts Single Electronic Health Record and Saves $2.6 Million Annually
MediQuant collaborated with Yale New Haven Health to transition five EHRs to one and achieve a single, simplified view of patient data. The health system is now completing a conversion for its small ambulatory care practices after experiencing a significant cost savings – $2.6 million annually – and improved data accessibility with the first project.
jamasoftware.com
The Complete Guide to the Systems Engineering Body of Knowledge (SEBoK)
The speed of product development is greater than ever. And at the same time,
93% of organizations say they feel like they need to make faster and better
decisions relative to their competitors. As technology continues to evolve,
customer demands increase, and so too does the pressure placed on those in
systems engineering — an occupation that steadily adds new jobs each year.
MediQuant
A Comparison: Discrete vs. Non-Discrete Data
Healthcare organizations continue to create and collect data
at an unprecedented rate. At the same time, the industry
has experienced a record number of mergers. Healthcare
services saw more than 1,200 deals in 2019 — the second
year in a row. Excluding megadeals, total deal value
increased by 77% during 2018 and 2019.