B2B Copywriter Specializing in Content Marketing
Hi there. I’m Nicki Howell, a B2B copywriter located in the beautiful (but SUPER rainy) Northwest. The majority of my clients reach out because they have a problem. They need high-performing content, but they don’t have the time to get it all done.
But finding the right writer is tough.
They need a writer who understands the many complexities of B2B products and services but also has the ability to engage and drive the audience to action.
What I Do
I work with marketers to accomplish their B2B content marketing goals faster and more easily. I take the “writing” off their plates, which frees up valuable hours for them to work on other projects.
I read buyers’ personas, get to know the audience’s pain points and invest time in asking the important questions. When writing your content, I’m constantly asking, so what? Why does your audience care? How can we make this more relevant so they do care? The result is more engaging content that achieves your desired outcome.
Who Are My Clients?
I work primarily with technology, finance and healthcare companies. Either directly or through agencies, I have written for brands such as IBM, Plantronics and Discover. View the full list here.
What My Clients Are Saying:
“Nicki is a terrific writer who delivers excellent quality, well-researched articles on time, every time. I’ve worked with over 50 freelance writers that I’ve hired for various research articles, and very few deliver the type of work that leads me to hire them again. Nicki is one of the select few. Anytime I’ve needed an assignment to be completed, I knew I could give it to her and it would be completed exactly to my (admittedly very rigorous and high) expectations. She’s a true professional, and an absolute pleasure to work with.”
-Victoria Garment, Publishing Manager at Software Advice
Nicki writes newsletter articles for several of our clients. She is quick and has a snappy, upbeat style that works well for online reading and especially for marketing/promotional pieces. She’s good at synthesizing source information and keeping articles short and readable.
In addition, she’s positive, happy to take on new work, and communicative at all stages. Thanks, Nicki!
-Dawn Cyr, Content Manager at Proven Systems
Nicki is a great writer, first and foremost. Her work is always clean, clear and concise and she is always creative in her content. Nicki was always great to work with. Despite tough timelines and high pressure, she was always highly personable and never missed a deadline. Loads of clients demanded to work with her and it was always a joy for me to hire her for each project.”
-Amanda C, Social Media Manager
Ready to learn more?
If so, let’s chat. For more information about B2B copywriting services or to receive a project quote, please contact firstname.lastname@example.org or call 503-709-1532. I look forward to hearing from you!